The SHIFT Foundation
We’re here to flip the script on how the world sees, talks about and treats animals.
We stir minds [gently], nudge systems [strategically] and make it count [collectively].
Together, we stand for harmony and inspire freedom!
Animals, people and the planet ?
We’re all part of the same story. In a book we keep pretending not to read.
Spoiler: The plot’s a bit of a mess.
So we did a rewrite. Especially for the ones farmed, silenced and systemically sidelined.
The Big Idea?
Animals = Stakeholders! Not Stock.
Not just background characters in our story.
Plant-Based = Default! Not a Side Quest.
Not just the diet of “that one friend”.
Justice = For All! Not the Loudest Species.
Not just for humans with hashtags.
We’re artists, thinkers, tinkerers and professional pattern-interrupters who are shifting the narrative on how the world sees and hears animals.
Not as products. Not as problems. But as part of the collective “we”!
That's the SHIFT.
Nice to meet you.
How Do We Do It?
We ask inconvenient questions.
Make beautiful messes.
Poke holes in the usual way of doing things.
Then draw stars around those holes!
[cause why not?]
We are part strategy lab, part art house, part movement playground and part “what if we didn’t ignore that?” machine.
We connect the dots between species, systems and stories.
We politely ruin apathy by making change joyful and cultural shifts achievable.
[yes, we’ve got notes]
Why
SHIFT?
Because we need a just world for animals, nature and humanity.
The SHIFT Toolkit
Art that stirs, food that surprises, strategy that sticks and partnerships that actually mean something.
Food Commons
We turn “ugh, salad again?” into “wait, what’s this magic?”
Rewriting menus that have a conscience.
Unfold
We turn “what if?” into “what can we do about it now?”
Making learning a sensorial revolution.
Third Spaces
We turn “ooh, I like!” into “just might rethink everything!”
Installing empathy in unexpected places.
Samvaaha
We turn “we should totally do that” into “oh, we did it!”
Designing strategies that don’t sleep on vision.
We turn “someone should do something” into “we already are, join in!”
Get In
SHIFT Mode
You scrolled. You wondered. Maybe even felt things and silently nodded. What now?
Here’s your confidential [but widely accessible] list of ways to plug into the planetary rewrite we’re cooking up together.
Experiment With Us
collaboratively
Wild ideas? Artistic urges? Low-key superpowers? A big “what if”?
Same. Let’s prototype it.
Tinker With Us
strategically
Campaigns? Events? Research? An occasional existential brainstorm?
We’ve got projects. You’ve got skills.
Join The Chaos
productively
Discussions? Workshops? Experiments? An emoji-flooded group chat?
Think with us. We’re here for it.
Rep The Shift
graciously
Donate? Sponsor? Fund? An urge for that practical magic of ethical merch?
Dreaming big. Bootstrapping harder.
Stay In The Loop
happily
Fresh ideas? Plantiful trends? Rare memes? A punny thought at 03:00 AM?
No spam. An inbox worth reading.
Movements don’t move without people. SHIFT doesn’t SHIFT without you. Jump in where it feels right. No pressure. Just possibilities.
Come for the Justice. Stay for the puns.
Plug In. Get Involved.The Big Problem?
The system isn’t broken. It was just never built for everyone.
Here’s the deal.
There are
>8 billion humans
on our planet.
>83 billion land animals
being farmed to feed them.
Not a typo.
That’s 10 for every human.
Add onto that
>3 trillion
marine animals.
And the math stops
making sense.
We’ve officially breached
6 of 9 planetary boundaries.
Vital signs are flashing red.
Cool. Coolcoolcool.
Meanwhile…
Wildlife’s pulling a disappearing act.
Down 73% in 50 years.
Which, if you’re not into stats,
is… very bad.
Why Can't We Hear The Alarms?
The issue isn’t just big. It’s been branded as normal. Which is strange, considering it’s costing us… well, everything. When lives are excluded from a story, their suffering gets edited out too.
Here’s the kicker.
Animals don’t get rights or even names.
They aren’t counted as individuals.
Just packaging, labels, weights and barcodes.
Because that feels… less awkward?
The weirdest part?
This isn’t shocking.
It’s standard.
So… vibes?
We’re not here to panic you. Or judge your past sandwich choices.
We just think justice shouldn’t come with species filters.
We're Here To Ask:
When did “sentient being” become a bad job title?
What if the real problem is what we’ve gotten used to?
We’re not changing the world [we’ve checked, she doesn’t like being changed].
We just want to shift things around a bit. One narrative, one meal, one metaphor at a time.
We don’t need a new planet. Just a new perspective.
It’s time for a SHIFT.
The
SHIFT
Approach
We believe justice isn’t just for humans, freedom isn’t a solo gig and harmony isn’t soft, it’s strategic. And collective action? That’s magic that makes SHIFTS happen.
Move
minds
Art with intent.
We design for goosebumps.
We drop bold visuals, sensorial takeovers, immersive stories and imagination jolts of “Wait, what?”
Sparking curiosity and getting people to feel first, Google later. ‘ no one ever changed their worldview after a pie chart alone.
Toolbox
Paint, Palette & That Occasional Glitter Explosion
Move
minds
Art with intent.
We design for goosebumps.
We drop bold visuals, sensorial takeovers, immersive stories and imagination jolts of “Wait, what?”
Sparking curiosity and getting people to feel first, Google later. ‘ no one ever changed their worldview after a pie chart alone.
Toolbox
Paint, Palette & That Occasional Glitter Explosion
Move
minds
Art with intent.
We design for goosebumps.
We drop bold visuals, sensorial takeovers, immersive stories and imagination jolts of “Wait, what?”
Sparking curiosity and getting people to feel first, Google later. ‘ no one ever changed their worldview after a pie chart alone.
Toolbox
Paint, Palette & That Occasional Glitter Explosion
Move
minds
Art with intent.
We design for goosebumps.
We drop bold visuals, sensorial takeovers, immersive stories and imagination jolts of “Wait, what?”
Sparking curiosity and getting people to feel first, Google later. ‘ no one ever changed their worldview after a pie chart alone.
Toolbox
Paint, Palette & That Occasional Glitter Explosion
THE BIG PROBLEM?
The system isn’t broken. It was just never built for everyone.
Here’s the deal
There are >8 billion humans on our planet.
>83 billion land animals being farmed to feed them.
Not a typo. That’s 10 for every human.
Add >3 trillion marine animals to that.
And the math stops making sense.
Meanwhile, wildlife’s pulling a disappearing act. Down 73% in 50 years.
Which, if you’re not into stats, is… very bad.
We’ve officially breached 6 of 9 planetary boundaries. Vital signs are flashing red.
Cool. Coolcoolcool.
THE SHIFT APPROACH?
We believe justice isn’t just for humans. That freedom isn’t a solo gig. That harmony isn’t soft, it’s strategic. And collective action? That’s the magic that makes SHIFTS happen.
Our Planet’s Vital Signs are Flashing Red | Planetary Health Check
MOVE MINDS
Art with intent. We design for goosebumps.
We drop bold visuals, sensorial takeovers, immersive stories and imagination jolts of “Wait, what?”
Sparking curiosity and getting people to feel first, Google later. Because no one ever changed their worldview after a pie chart alone.
Toolbox: Paint, Palette & That Occasional Glitter Explosion
SHIFT SYSTEMS
Big ideas need bigger tables. We bring the snacks.
We transform kitchens, classrooms and boardrooms with food that makes you think “We could change the world!”
Makeovers for institutions, from the cafeteria to curricula. Because lasting change just needs to show up where decisions are made.
Toolbox: Menus, Models & That Really Convincing Spreadsheet
TRUST THE DATA
Not just good vibes. We always verify.
We mix intuition with insights and feelings with frameworks, the strategy can’t be “Cause it just feels right!”
Tracking and tweaking, building research that actually matters. Because progress looks better when it’s measurable and meaningful.
Toolbox: Insights, Impact & That Surprisingly Aesthetic Graph
BUILD WITH EVERYONE
It’s a community remix. We don’t do this alone.
We co-create with artists, educators, foodies, changemakers and ones who say “We’re chronically curious!”
Composing for strategic collectivism, with good vibes and great fonts. Because real change bubbles up from everyone everywhere.
Toolbox: Diversity, Dialogue & That Transformational Moral Clarity
CALL TO ACTION
SHIFTS happen. We just design them to.
Artistically. Strategically. Collectively. [And with a Smile.]
*Side effects may include: Rethinking your worldview, spontaneous collective action and an increased fondness for chickpeas/tofu/plants/animals.
GET IN SHIFT MODE?
You scrolled. You chuckled. You maybe even felt something and silently nodded.
So what now?
Here’s your confidential [but widely accessible] list of ways to plug into the planetary rewrite we’re cooking up together. Come, take a SHIFTing journey of mischief, meaning and mildly addictive actionables.
EXPERIMENT WITH US [COLLABORATIVELY]
Wild ideas? Artistic urges? Low-key superpowers? A big “what if”?
Same. Let’s prototype it.
TINKER WITH US [STRATEGICALLY]
Campaigns? Events? Research? An occasional existential brainstorm?
We’ve got projects. You’ve got skills.
JOIN THE CHAOS [PRODUCTIVELY]
Discussions? Workshops? Experiments? An emoji-flooded group chat?
Think with us. We’re here for it.
REP THE SHIFT [GRACIOUSLY]
Donate? Sponsor? Fund? An urge for that practical magic of ethical merch?
Dreaming big. Bootstrapping harder.
STAY IN THE LOOP [HAPPILY]
Fresh ideas? Plantiful trends? Rare memes? A punny thought at 03:00 AM?
No spam. An inbox worth reading.
CALL TO ACTION
Movements don’t move without people. SHIFT doesn’t SHIFT without you.
Jump in where it feels right. No pressure. Just possibilities.
RIPPLE-O-METER
SHIFT happens one small act at a time. Want to stack yours?
Drag the Slider: More You Do = Bigger Impact = Cooler Stats
SAY HEY
Got questions? A message in a bottle? Or just a beautifully specific compliment?
We’re already interested and would love to hear from you.
Whether you’re an org, artist, movement-builder or just a curious human. This is your in.
- Drop us a note
- Tell us what’s on your mind
- Send a wild idea you’ve been hoarding
- Or just say, “I like your vibes”
Or reach out directly at plugintoshift@gmail.com [aka our magic inbox of possibilities].
THE CONTACT ZONE
It’s short. It’s sweet. It won’t bite.